In search of a great real estate brokerage | Real Estate Magazine (REM)
When you are serious about a career in real estate and want to find a brokerage that aligns with your career aspirations, selecting the “right” brokerage is critical to your success.
A fallacy exists that higher commissions should be your ultimate goal, but agent productivity statistics repeatedly reveal that this is not case. If you receive 100 per cent of the commission, you have to ask yourself what kind of support and services you can expect from the brokerage. The answer should be obvious: you get what you pay for, but this is fine for some.
John Lusink, vice-president at Chestnut Park Real Estate in Toronto, says, “A brokerage’s financial stability question only seems to surface when the economy starts to weaken, but realistically you should always be thinking about this. I also see a shift occurring in the industry back to the ‘truly’ full service, responsive brokerage models, especially as the public and our provincial regulatory bodies focus more on professionalism and competency.”
